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13-15 2014 - 2014 60.574:20.1 [659.3+659.4]: 502.131.1 PR : - 13 2014 . - .: - , 2014. - 318 .

ISBN 978-5-86813-385-5 - PR (-, ) . , , , .

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60.574:20. :

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. . . . () - . . . . . () - . . . . . () ISSBN 978-5-86813-385- , ,

MINISTRY OF EDUCATION AND SCIENCE OF THE RUSSIAN FEDERATION

State budget institution

OF HIGHER PROFESSIONAL EDUCATION

"Russian State Hydrometeorological University"

ENVIRONMENTAL PR AS AN INSTRUMENT OF

SUSTAINABLE DEVELOPMENT

MATERIALS

INTERNATIONAL

SCIENTIFIC AND PRACTICAL CONFERENCE

13-15 May Saint - Petersburg 60.574:20. [659.3+659.4]: 502.131. Environmental PR as an instrument of sustainable development : International scientific and practical conference from 13 to 15 May 2014, St. Petersburg, RSHU, 2014. p ISBN 978-5-86813-385- Collection of the International Scientific -Practical Conference "Environmental PR as a tool for sustainable development" (St. Petersburg, RSHU ) devoted to research trends in the field of information support of environmental projects. In the view of the authors of articles problems of interaction between government and the media on environmental issues, environmental and social responsibility issues of environmental security, ecotourism, ecology speech.

Proceedings of the conference addressed communication professionals, teachers, students and anyone interested in modern environmental problems.

Editorial Board:

Dr. Philology. Sciences. prof. E. Bykova (Russian State Hydrometeorological University) Dr. Philology. Sciences. prof. V. Kon'kov (St. Petersburg State University) Dr. Philology. Sciences. prof. A. Krivonosov (St. Petersburg State University of Economics) ISBN 978-5-86813-385-

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CONTENT

Avduchina T.V., Guseva A.U. The study of family and informal methods of ecological edication of preschool children .... Avtukhov A.A. PR-promotion technologies ecotourism product of Belarus as a way of formation of ecological consciousness.

Alexeev I.I. Environmental legislation of the Russian Federation. Analysis of modern trends, issues

Alimov A.A. Globalization. Sustainable development. Environmental safety ...... Achkasova V.A. From a public policy agenda: the role of the media in environmental issues

Babenko V.I. Condition and the development of environmental PR in Kazakhstan.......... Bairamova P.I. Differentiation of methods of work with partners (on the example of International student competition of social projects "Mass-Media perspective" .... Balkovsky J. Environmental and social responsibility of corporations

Belokopitova M. D. The problem of ecology of speech sphere in the media (on the example of the media, covering the Winter Olympic Games in Sochi in 2014 . Belousov K. Yu. Corporate social responsibility and information asymmetry: the problem of mimicry socially responsible behavior

Bubnova Y. The history of environmental associations of St. Petersburg ...... Bikova E.V. Problems final qualifying works in "public relations in the environment" and the challenges of time

Galimullina N.M. Communicative support solutions to environmental problems (for example, Kazan)... Gershun M.V., Zimin M.V. Public Relations in the field of conservation and ecology as a mandatoryncomponent of the Bachelor Degree in "Advertising and Public Relations"........... Glinternik E.M., Bychkov I.G. Environmental issues and PR-activities in the field of convention and exhibition business

Drozdov V.V. Eysmont V.Y. Opportunities for the development of eco-tourism in the NorthKarelian coast of the White Sea

Druzhinin I.A. Ecology of Human and its justification in Russian cosmism .. Egorova K., M. Poltarobatko person and business in environmental PR

Esikova L.G. Special Event "Presentation of NGV filling stations ( CNG ) in Makhachkala" environmental aspect ....... Zamyshlyaev V.I. Social dominant ecological consciousness

Zinoviev N. A. Environmental aspects of family functioning as a system

Zlygosteva M.N. Acmeological approach to education as a condition of conservation ecology speech environment .. Zolotuhina T.V. Corporate social responsibility of the media as business subjects ...... Ignatov E. Environmental PR and sustainable tourism development

Karlin L.V., Gogoberidze G.G., Aleksandrova L.V., Popov N.N., Abramov V.M. The applicability of the Argo buoys for rising of the efficiency of hydroacoustic monitoring as part of geo information systems to support decision making in socio-economic development of the Black Sea ... Kaminska T.L. Environmental issues of regional opposition discourse on the Internet.... Kiselev A.D., Komov A.K., Barsukov G..V. Prospects for the use of bioplastics ........... Konkov V.I. Speech practice in terms of media ecology

Krasouskaya E. Role of the regional press in shaping environmental awareness Belarusians .... Krivonosov A.D. Subjects and objects "ecological PR

Krinichnaya Y.O. Farmhouse as the possibility of balanced development in rural regions of the Russian Federation

Krylov D. Ecological and energy security, ASEAN and the Russian Federation in the context of sustainable development .. Lavrenova M.A. PR-project "How to be the city clean?". Linitskaya O. Ecology sport as a tool for communication in support of the club AlexFitness Sestrorezk

Lisitsina K.V. Ecological food is a pledge of health of the inhabitants of Michurinsk Lyapidovskaya M.E. Personal Names system in the aspect of Linguistic Ecology......... Merenkov I. Principal basis for environmental legislation........... ... Minayeva L.V. "Fathers and Sons " in terms of the problem of speech culture specialist PR

Mitrofanov T. Y. Conducting cultural and leisure PR-actions in the development of ecotourism Ryazan region

Neznamov I.A. Trubina M.A. Influence of the information environment on public health:

PR- spindoktoringa technology in shaping the agenda

Nesterov A.G. "Green" parties and movements as a factor in the political life of Europe .... Nowickay A.D., Chapurina A.E. Development of environmental awareness among young people in the project "Eco- Campus "

Okuneva S.N. Communication tools to optimize PR - activities in the nonprofit sector (for example, the environmental organization " Friends of the Baltic ") companies... Pavlovskaya I.V. Dangers unsystematic way for environmental sustainability ... Proskuryakova E.A. Improving environmental safety and social responsibility of activity of OJSC Russian Railways ..... Radushinskiy D.A., Radushinskaya A.I. Actual elements of promotion of eco-tourism in Crimea

Redko A.A., Novitskiy A.A. Spropel as unopposed revival of organic farming Russia...... Sabirov M.A., Kolmakov AN Vasilyeva I. T. Boardgame Ecologic: a new format for Environmental Education

Sazonova E.O. Social advertising in the Internet as a tool of formation of ecological culture of the person ... Samojlenko P. Yu. Environmental PR as a modern communication strategy: ensuring information security and sustainable development of modern society

Semeinikova A.O. The specificity of ecological PR-promotion of the club ALEX FITNESS in Sestroretsk .. Semova E.V. The innovative educational project "The house where I live: enviromental look" ... Smetanina S.I. Environmental issues in the classroom with students, journalists and experts in public relations

Soldatenkova M. Management of water resources in the context of soft security........ Soloviy T.D. Strategy development in environmentally adverse conditions. Experience preColumbian civilizations of America



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